KASSATEX SHOWROOM & OFFICE
New York NY
Kassatex was created with the vision of providing bed and bath collections that offer casual, affordable luxury. With headquarters located in Manhattan's Garment District, Kassatex asked Freecell to renovate and revise both its showroom and office. We transformed the space with white, bright colors to best showcase the product. The plan now better defines different product lines, giving needed distinction among bath, beach, and bedding textiles and accessories.
With fresh lighting and flooring, the space feels more open. We designed a display system to optimally showcase each product line and reinforce brand identity. In the offices, we configured contract furniture to maximize employee space. New sliding partition panels provide pin-up space for the art department while also configuring the spaces’ utilities. Photography by Jimi Sweet.